I can do anything. You can too. Well that’s the message being preached in the modern world of audio production. It’s a myth and if we’re not careful, diversity may sink rather than save us.
We’ve all seen the adverts, social media is full of them. It started in the early days of home recording, when anyone could be an audio engineer. Then synths, sequencers, and drum machines arrived, and anyone could be a music producer. Fast forward 40 years and now advances in music and audio technology suggest that we can write the song, the music, play (if we need to), record, mix, master and distribute. If we need a video then we can do that too. If picture is our thing then we can do all the post jobs - we don’t need anyone else!
It’s a myth. Like cutting one’s own hair, it’s perfectly possible, but not advisable. While being a "jack of all trades" might seem like an attractive prospect, the true path to excellence lies in specialisation. In this article, we will delve into why audio professionals should focus on the skills they are good at, rather than attempting to do everything.
The Myth of Versatility
The idea of being a versatile audio professional is tempting. After all, who wouldn't want to be proficient in every aspect of their field? However, this desire to excel in numerous domains can lead to unforeseen pitfalls. Attempting to do everything can dilute one's expertise, resulting in a reduced quality of work across the board. Additionally, this approach often leads to burnout and increased stress, as juggling multiple tasks takes a toll on time and mental energy.
The Power of Specialisation
Specialisation, on the other hand, offers a pathway to true mastery. By focusing on their innate strengths and passions, audio professionals can deliver exceptional quality in their chosen domains. Specialising not only nurtures a unique selling proposition (USP) but also contributes to building a strong professional reputation. Clients and collaborators are more likely to remember and seek out specialists who consistently produce outstanding work.
The Economic Advantage
One of the most tangible benefits of specialisation is the economic advantage it provides. When professionals concentrate on what they do best, they become more efficient. Tasks are completed faster, and the learning curve is reduced since they are already familiar with the intricacies of their chosen specialisation. This increased efficiency translates into cost savings and improved profit margins. Moreover, specialisation often leads to an increased demand for services, as clients recognize and value the depth of expertise provided.
Collaboration and Networking
While specialisation is crucial, it doesn't mean working in isolation. Collaboration and networking play a vital role in creating well-rounded projects. By focusing on their strengths, audio professionals can seek out collaborators who excel in areas where they might not. This teamwork not only elevates the quality of the end product but also opens up opportunities for mutual growth and skill exchange.
Case Studies: Success Through Specialization
Examining real-world examples underscores the power of specialisation in the audio industry. An audio mixing and mastering engineer who specialises in specific genres can offer unparalleled sonic experiences to artists and listeners. A sound designer concentrating on video games can create immersive worlds that captivate players. A music producer who specialises in a particular genre can shape the soundscapes that define a generation. Similarly, a voice-over artist with a unique vocal range can give life to characters and narratives in ways that others cannot.
Balancing Specialisation and Exploration
Specialisation doesn't mean abandoning the pursuit of new skills. It's important to strike a balance between honing existing strengths and exploring new avenues, especially in the precarious world of self-employment. Professionals can expand their skill set within their chosen specialisation, allowing for growth without spreading themselves too thin. This approach ensures that the benefits of specialisation are maximised without stifling creativity or learning opportunities. In other words, imagine your skill being the centre of a group of concentric circles, like ripples in a pond. Don’t move the circle furthest away from your current skill but to the next one out. For a mixer that may be mastering, for a drummer that may be percussion.
Overcoming Peer Pressures
The fear of missing out (FOMO) and the glorification of multitasking can lead professionals astray from the specialisation path. It's essential to recognize that focusing on one's strengths is a strategic decision, not a limitation. By resisting these pressures, audio professionals can embrace the value of their chosen specialisation and contribute to the industry's growth and innovation.
The Personal Satisfaction Factor
Choosing a specialisation is not just a professional decision; it also has a significant impact on personal satisfaction and well-being. Flourishing in a fulfilling career path reduces stress and boosts overall well-being. When professionals focus on what they excel at, their work becomes more enjoyable, leading to a lifelong love for their craft.
I’ve given up doing quite a lot of things, instead choosing to pay people who are better than me; such as session guitarists or mastering engineers. It might sound like an unecessary expense, but I get better results faster and I’m freed up to concentrate on the things I know I excel.
It’s wise to know where one begins and where one ends… too many of us continue way past our end point.