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Why Are Adverts So Loud? - An Introduction To Loudness

We’ve covered developments in the area of loudness in a a lot of detail over the years. From the introduction of LUFS, BS1770, the difference between R129 and A85. We’ve always been great on the detail, and it’s detail that working professionals need. After all, to pass QC you need more than a gist of loudness specs.

But what if you aren’t in that world yet? What if you feel you need to understand the problem a little better, or you need to explain to someone less interested than you in loudness related matters? This is where this video might be what you’re after.

Tom Scott runs one of the most consistently interesting YouTube channels I’ve come across. Usually he manages to find subjects about which I know very little and illuminate that subject with his characteristic clarity. So when I came across the video below I was intrigued. What would he do with this, very technical subject, for his extremely general audience on YouTube?

What I found was the most accessible explanation of both the need for, and the method behind loudness workflows. I enjoyed it, you probably will too. And if you never need to explain loudness to someone with no prior knowledge of it, try sending them this link!

What did you think? Share your thoughts in the comments.

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