Universal Audio Inc. has today announced the launch of Verve Analog Machines and Verve Analog Machines Essentials. These plug-ins have been developed to offer producers the ability to incorporate the character and warmth of vintage analogue equipment into their tracks, making them suitable for genres such as pop, hip-hop, lo-fi, electronic, rock, and experimental music.

The UAD Verve Analog Machines suite provides access to 10 effects machines, designed for straightforward operation. Utilising UA's acclaimed analogue emulation technology, these plug-ins recreate the soundscapes of classic reel-to-reel tape machines and the harmonic richness of tube and solid-state preamps. This range of sounds is intended to enhance vocals, synths, guitars, and other instruments with the notable sound quality of professional studios.

One of the notable features of Verve Analog Machines is its emphasis on simplicity and the abundance of presets, which enables users to modify, enhance, or intensify their sounds with minimal effort and in a musical manner. Ryan Wardell, UA's Director of Software, shares the intent behind the product, stating, "We aim to make it easy for users to explore genuine analogue tones. Verve Analog Machines offers a versatile and enjoyable set of tools for producers and beatmakers to experiment with a spectrum of sonic possibilities, from subtle adjustments to significant alterations."

Verve Analog Machines is available at an introductory price of $99 USD until April 30th, after which it will retail for $199 USD. This package includes 10 retro-inspired tone machines that provide everything from gentle tape warmth to aggressive distortion.

Key Features

• Add analogue sound to your recordings with 10 straightforward machines.

• Quickly shape tones with simple controls such as drive, tone, and tape warble.

• Apply gritty tape textures or tube warmth to a broad range of sources, including vocals, guitars, bass, or your entire mix.

• Enhance your mixes with unique, retro-futuristic analogue sounds developed by UA.

• Compatible with any DAW on both Mac and PC (AAX, Audio Units, VST).

The Verve Analog Machines Essentials, offered for free until April 30th and then for $99 USD, includes four retro-futuristic tone machines, providing a similar range of analogue warmth and saturation.

Key Features

• Enhance your projects with four easy-to-use analogue machines.

• Add distinct analogue textures to drums, synths, or warmth to vocals and instruments.

• Make your mixes more expressive with retro-futuristic sounds from UA.

• Fully compatible with all major DAWs on Mac and PC (AAX, Audio Units, VST).

FREE Through April 30th

Universal Audio's Verve Analog Machines and Verve Analog Machines Essentials introduce a straightforward way to incorporate the timeless appeal of vintage gear into modern music production.

Verve Analog Machines Essentials is entirely free until April 30th. Additionally the first 6,176 customers to download will receive a bonus gift of UA’s Galaxy Tape Echo*.

For further details on Verve Analog Machines and Verve Analog Machines Essentials, visit Universal Audio website.

*Offer limited to 1 per user account. Offer cannot be exchanged for a different plug-in. Offer will be delivered to users once Verve Analog Machine Essentials surpasses 6,176 downloads.