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Universal Audio And Fender Musical Instruments Announce Development Partnership

On the run up to Musikmesse 2016 Universal Audio has announced a new development partnership with Fender Musical Instruments Corporation. This partnership will allow Universal Audio to expand the range of unique guitar processing plug-ins for the UAD Powered Plug-Ins and Apollo audio interface platforms.

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide in nearly every genre, from rock and pop, to country, jazz, and R&B. The world’s most acclaimed artists and performers use Fender instruments and amps, making the company not only a household name, but a cultural icon. Bill Putnam, CEO and founder of Universal Audio told us...

We're thrilled to welcome Fender to the UAD platform. Putting Fender’s legendary tone on our recording products has been a goal for some time. Both UA and Fender have a 50-plus year heritage in music and recording products, so we’re very excited about what we can accomplish together.

Shane Nicholas, Director of Product Development Amplifiers added...

This is an exciting endeavor for Fender, and Universal Audio is the best group to bring the essence of our classic amps to a digital platform. We look forward to offering players of all types the opportunity to utilize our products in their musical expression.

What plug-ins would you like to see come out of this partnership between Universal Audio and their UAD-2 DSP platform and Fender Musical Instruments?

See this gallery in the original post