Convolution Reverb is best known as a way to capture the sound of a specific space, something it’s really well suited to. However as impulse responses are just wav files, it is possible to use any wav file as an IR.

The results can be unpredictable and sometimes plain bizarre but in this free video tutorial Julian Rodgers demonstrates how easy it is to use a cymbal from a drum VI, though it could be any sound you like, to create a unique reverb effect.