The Sonnox Oxford Envolution plug-in is a great tool for shaping sounds in music mixes - just check out Dan's great review of the Envolution plug-in. But it can also be used to great effect in audio post production and sound design too.

In this QuickTip video from Sonnox, you'll see that it can be invaluable and a huge time-saver modifying sound effects including taking out the reverb. Check it out for your self.