In this video James talks to Dave and Danielle from Iconic Sound about their new product the LIGHT LEAD. This is a product that is 10 years in the making but claims to give guitar players a purer, cleaner sound via a guitar lead which uses light and optical fibre to transmit the sound rather than copper cable.  They talk about where the idea came from ,their new Kick Starter campaign and how they plan to develop the Light Lead technology in the future. James then gets to try a Light Lead and discovers that is is more than just tech.... It works.