I started a new project yesterday for a client. It has been 6 months in the making, from discussion, request for a proposal, pitch, agreement and then eventually the green light.

The night before I start a new project I often find myself having the same sleep pattern as when I need to wake up for a flight, sporadic short bursts of sleep followed by longer periods of lying awake having the project playing over and over in my mind.

Is the idea any good? Have I hired the right talent? Have I made the right gear choices for capturing the performance? Will the vision I have become a reality? Will the client like it? Am I good enough? Are just a few of the thoughts that play over.

These are just a few of the neurotic thoughts that flow - of course I’m a creative, it’s the very gift that allows me to dream up creative ideas that is the same thing that curses me with visions of failure. Add to this the fact that a lot of creative types think in black and white meaning everything is either fantastic or a disaster and you know you are in for another roller coaster ride of emotions.

Of course I’m not the only one - perhaps I’m describing you?

In the final analysis it’s fear that is sometimes the biggest challenge, looking into the eyes of your latest project and hearing the demons whisper ‘you can’t do this.’ 

It’s at this moment we have to look right back and say ‘watch me!’